Business

Web Analytics from 2030

A while back, we were hunting for a tool to amp up our SaaS game. We needed the lowdown on our website's conversion rate, how folks were cruising through our site, and what they thought about the latest features in our SaaS gig.

Our Motivation

Turns out, every analytics tool in the market excels in its way. Take Google Analytics, Mixpanel, and Heap Analytics – they've got their strengths. But here's the kicker: what we wanted was a tool that's straightforward, adaptable, and, most importantly, a mix of web analytics, behavioural analytics, event analytics, and product analytics.

That's why we decided to create a solution that's not only user-friendly but also equipped with essential tools like screen recording, heatmaps, and funnels . These tools tell a more detailed story about users and contribute to the overall success of your business.

Introducing Site Behaviour

Here's a sneak peek at why it's not just another tool but your secret weapon for digital supremacy :

Screen Recording

Watch how visitors move around your website and see their journey unfold with simple screen recordings.

  1. See exactly what visitors do on your website through video-like screen recordings.
  2. Gain a clear understanding of how visitors navigate and interact with your site.
  3. Identify popular areas where users click, scroll, and spend more time, like having a map of user interests.
  4. Quickly pinpoint any issues or roadblocks users might encounter during their visit.

Multiple Heatmaps

Record and study how visitors move on your website. Uncover valuable insights to improve your understanding of their online journey and enhance their overall user experience.

  1. Visualize where unique visitors click the most on your website, highlighting the hotspots of user engagement.
  2. Track how far visitors scroll down each page, revealing the areas that capture the most attention and those that may be overlooked.
  3. Understand the movement patterns of the mouse cursor across your site, providing insights into user focus and areas of interest.

Flexible Funnels

Evaluate your website's conversion rates and identify the stage where visitors are disengaging, utilizing adaptable funnels for more dynamic analysis.

  1. Create your unique journey for users, tailoring the steps in the funnel to match your website's flow.
  2. Adjust and tweak your funnel anytime, ensuring it fits your evolving goals without any hassle.
  3. Pinpoint exactly where users exit the funnel, so you can focus on improving those specific areas.

User Journey

Observe users' navigation paths on your website through graphic visuals, providing a clear depiction of their interactions and journeys.

  1. Visualize how users move through your website one step at a time.
  2. Identify the favourite places users visit on your site, like popular stops on a journey.
  3. Use insights to enhance pathways, making it smoother for users to navigate and find what they need.

Slack and Email Report

Stay effortlessly informed with our SiteBehaviour's Slack integration and simplify your routine with scheduled email reports, offering concise summaries.

  1. Get reports in a simple format that's easy to read, whether it's on Slack or in your email.
  2. Stay informed without checking multiple places – all the updates come to you.

Custom Charts and Events

  1. Design charts that fit your needs, tailoring them to show the data you care about such as web site visitors .
  2. Custom events enable targeted data collection by allowing users to define and track specific user interactions or actions that align with their unique business objectives.
  3. You can track overall traffic, bounce rate, traffic sources, new and returning visitors, time spent on site, and much more.

Real Time Statistics

Real-time stats offer instantaneous monitoring of key metrics, providing businesses with immediate insights into user activities, website performance, and other critical data points.

  1. Immediate access to real-time stats enables proactive issue resolution.
  2. With real-time stats, businesses can make timely decisions based on the latest data.
  3. Swift access to current data helps in assessing the impact of website changes and optimizing user engagement.
  4. Real-time statistics allow for agile and adaptive strategies, responding promptly to emerging opportunities or challenges.

Key Metrics to Track with Web Analytics

Web analytics is an essential tool for measuring and analyzing website performance and user behaviour. There are several key performance indicators ( KPIs ) that should be tracked to gain a comprehensive understanding of how well your website is performing. These metrics provide insights into user behaviour on your site and can help you make data-driven decisions to improve your website's performance. Additionally, monitoring trends over time can help identify areas for improvement and measure the effectiveness of any changes made to your website.

1. Web Traffic :

This metric tells you the number of unique visitors your website is receiving in real time , which is crucial for measuring the success of your website.

2. Bounce Rate:

This metric measures the percentage of visitors who leave your website after viewing only one web page. A high bounce rate indicates that visitors are not engaging with your website.

3. Geographic location :

Geographic location is one of the many user data metrics . Web analytics can provide valuable insights into how users from different locations interact with a website or digital platform. By analyzing user behavior based on location, businesses and organizations can tailor their marketing strategies to better target specific regions and demographics.

4. Source of Traffic :

With web analytics tools, you have the ability to effortlessly track the sources of your traffic and make necessary adjustments to your marketing strategy and market research. For instance, if you notice a significant amount of traffic coming from email campaigns, you can increase the frequency of these campaigns in order to enhance your website traffic.

5. Conversion Rate:

This metric measures the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a form. These metrics help you to do conversion rate optimization.

6. Time on Site:

This metric measures how long visitors are staying on your website, which can indicate how engaged they are with your content.

7. Mobile Traffic:

This metric measures the percentage of website visitors who are accessing your site from a mobile device, which is becoming increasingly important in today's mobile-first world.

What are the benefits of web analytics?

Web analytics offers several benefits for businesses and website owners. Here are some of the key advantages:

1. Data-driven decision-making :

  1. Data-driven decision-making refers to the process of making informed business decisions based on data analysis and insights. This approach involves collecting and analyzing large amounts of data from various sources to identify patterns, trends, and correlations that can help inform strategic decision-making.
  2. Get valuable insights into user behaviour, allowing businesses to make informed decisions based on data rather than assumptions or guesswork.
  3. By leveraging data to make decisions, organizations can improve their performance and gain a competitive edge in today's data-driven economy.

2. Improved website performance :

  1. By analyzing metrics such as page load times, bounce rates, and conversion rates of unique visitors, you identify areas for improvement and optimize the user experience.
  2. Identify where users are dropping off using the user journey maps and identify where are they spending the most time using multiple heatmaps.
  3. See how users interact with your webpage, using the screen recording feature.

3. Enhanced marketing effectiveness:

  1. It enables businesses to identify which channels and strategies are driving the most traffic, leads, and conversions and as a result meet their business goals.
  2. With the help of these tools, businesses can now collect and analyze data on their customers' behaviour and preferences, allowing them to tailor their marketing strategies and campaigns accordingly.

4. Better understanding of audience:

  1. They provide demographic information about website visitors, including their location, age, gender, their search engines, and interests. This data can help businesses tailor their content and marketing efforts to better meet the needs and preferences of their target audience.
  2. A better understanding of the audience is crucial for any business or website. With the help of advanced web analytics tools, businesses can gather data on their website visitors to gain insights into their behavior, preferences, and needs. Analyzing this data can help businesses make informed decisions about their marketing strategies, website design, and content development.

5. Competitive advantage :

  1. By analyzing customer behaviour on our website, we can identify patterns and preferences that allow us to tailor our offerings to their needs, giving us an edge over competitors.
  2. Through tracking social media engagement, we can stay on top of industry trends and adjust our marketing strategies accordingly, keeping us ahead of the game.
  3. By monitoring website traffic and conversion rates, we can optimize our site for maximum efficiency, providing a seamless user experience that sets us apart from competitors with clunky, outdated sites.
  4. Through predictive analytics and machine learning, we can anticipate customer needs and preferences, allowing us to stay one step ahead of the competition and deliver personalized experiences that keep customers coming back.

In short, web analytics is the key to gaining a competitive advantage and plays a crucial role in helping businesses optimize their online presence, improve customer experiences, and drive growth.

Which tools are commonly used for web analytics?

Commonly used most popular web analytics tool include Google Analytics, Mixpanel, Hotjar , SiteBehaviour and Amplitude . These tools provide valuable insights into website traffic, user behavior, and conversion rates, helping businesses optimize their online presence and make data-driven decisions to improve performance.

Combine web analytics with user behaviour analytics to watch conversions rise.

By blending web analytics with user behaviour analytics, you can boost the success of your online efforts and see a significant increase in conversion rate. Web analytics help you understand how users interact with your website, providing insights into page views, clicks, and overall traffic. On the other hand, user behaviour analytics delve deeper into user actions and patterns, revealing valuable information about their preferences and intentions.

Combining these two approaches enables you to not only track user activity but also comprehend the reasons behind their actions. By gaining a comprehensive view of your audience's online behavior, you can make informed adjustments to your website or marketing strategies, ultimately leading to improved conversion rates.

These are all of our main features which are coming soon......:)

Written by Kiran Kaur

Jashan Singh
Software Developer
SiteBehaviour