Top 5 Free Web Analytics Tools in 2024

List of 5 Free web analytics tools at a glance

1. SiteBehaviour
2. Hotjar
3. Google Analytics (GA)
4. Clarity
5. Open Web Analytics(OWA)

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1. SiteBehaviour

SiteBehaviour is a next-generation web analytics that is privacy-friendly and user-friendly while equipped with some of the advanced tracking features at a very convincing price. It is designed specially for non-mid technical individuals to easily access the stats around of their website without any setup required.

_{Key Features}

• Realtime traffic stats
• Session Replay or Visitor screen recording
• Click , Hover and Scroll Heatmap
• Flexible Funnels
• Customer Journey Map
• Custom Events
• Daily Slack and Email Reports
• Out of the box Reports (no setup needed)
• High Performance 19kb script
• Mobile App (Coming Soon)
• Product Analytics (Coming Soon)
• GDPR and CCPA (Coming Soon)

_Pricing

1. Free - 30k visits per month on website
2. Pay as you go - Upto 10 million visits per month
3. Enterprise - Talk to the team for even bigger plan, customization and white-labeling

_Cons

1. Growing product, lesser-known
2. Limited historical data

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2. Hotjar

Hotjar is a comprehensive tool that can show you everything you need to know about your website by using many visualization tools like heat maps, data charts, and session recordings. Provides Feedback and surveys capability which lets you hear directly from users at every step of their journey and more over one-to-one interview sessions. It's free to start but only up to 35 daily sessions.

_{Key Features}

• Session Replay
• Click, Scroll, Engagement, Mouse movement and Rage Heatmap
• User Interviews
• Feedback and surveys
• Funnels
• Custom Events
• GDPR & CCPA Compliant

_Cons

1. Expensive when your website traffic is more than 1k+
2. May Impact website performance - source
3. Session Replays can get laggy depending upon your website and computer
4. No mobile app

_Pricing

1. Free - 35 daily visitors
2. Plus - $39/month for 100 daily visitors
3. Business (flexible) - Starts at $99/month for 500 daily visitors
4. Scale (flexible) - Starts at $213/month for 500 daily visitors

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3. Google Analytics (GA)

Google Analytics is an integrated solution that monitors website statistics, tracks blog traffic, evaluates social media post effectiveness, and produces tailor-made reports. Google Analytics comes with two plans: a free plan and one called Google 360 which is a premium, paid version of Google Analytics. Google 360 reportedly has an entry fee of $50.000 per year with additional usage-based fees.

_{Key Features}

• Conversion Tracking
• Device Accessibility
• Funnel Analysis
• Integrate with Google Marketing Platform tools, like Adwords or the Search Console, to combine all your data in one place
• Dedicated Reports

_Cons

1. Privacy Concerns
2. Delayed Stats
3. Complex UI
4. Lack of modern visualization methods like heatmaps and screen recordings.
5. Low Data retention

_Pricing

1. Free - For any Scale

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4. Clarity ( Microsoft )

Clarity by Microsoft is a free analytics tool that captures how people use your website. Easy to set up and comes with features like Heatmaps, session recordings, a customizable dashboard, integration with Google Analytics, and much more. The tool is completely free of charge. There is no paid version to upgrade

_{Key Features}

• Built on open-source
• GDPR & CCPA Compliant
• No Traffic limits
• Multi-device support
• Always on recordings and Heatmaps

_Cons

1. Privacy Concerns
2. Delayed Stats
3. Lack of audience segmentation
4. Movement heatmaps are absent.
5. Sharing and exporting of report is not supported

_Pricing

1. Free - For any Scale

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5. Open Web Analytics (OWA)

Open Web Analytics is a free and open-source web analytics tool that lets you analyze the use of your websites and applications. It comes with a variety of features like heatmaps, SEO and keyword tracking, and user events on your webpage.

_{Key Features}

• Data Ownership and Privacy Controls ( GDPR & CCPA )
• Insightful Dashboard
• Optimize SEO
• Track clicks on all DOM Elements

_Cons

1. Privacy Concerns related to Data
2. Delayed Stats
3. Limited reporting features
4. Not a user friendly tool.

_Pricing

1. Free - For any Scale

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These are all the top-rated free web analytics tools free for use.